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Interview - Apr 24, 2003

“You need a marketing concept for a band in Germany, possibly more so than in the UK or the US.”

picture Björn Teske is head of A&R at BMG Berlin, Germany. He shares A&R duties with André Selleneit, the company's managing director, for the German edition of Pop Idol, Deutschland Sucht Den Superstar (DSDS), which has so far spawned instant No.1 singles for Alexander, the winner, and Daniel, and a platinum DSDS compilation album. Other acts he has worked with include German No.1 dance/pop act French Affair, platinum-selling hip-hop act Die 3 Generation, and B3, the German and US gold-selling band.

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