Interview - May 31, 2004"Rather than spending a lot of money on marketing and promotion, I prefer projects to grow organically."
Based in Los Angeles, Martin Kierszenbaum is Senior Vice-President of A&R at Interscope and Head of International Operations for the Universal subsidiaries Interscope, A&M, Geffen and Dreamworks. The artists he A&Rs include T.A.T.U. (US platinum), Keane (UK Platinum) and Sting.
Here he tells us how he approaches A&R at Interscope, what his work with T.A.T.U. involved, how he finds new talent, and more. Click here to read more |
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From the archives:
"With Lady Gaga, I almost feel like I'm a mirror. She has crazy ideas - she's like a born energy of inspiration."
Interview with RedOne, producer for Lady Gaga, Alexandra Burke and Michael Jackson
"[Auto-Tune is] the one unique thing about [T-Pain]. That is why I signed him. What drew me to him was how different it was."
Interview with Michael Blumstein, manager of T-Pain
"I think [M.I.A.]’s an artist who affects culture and how other people make music. [Her Success is] a reward for being consistently original, for working hard and doing things completely her way."
Interview with Richard Russell, A&R for Radiohead and M.I.A.
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