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Interview with Christian Geller, A&R for beFour (No.1 Germany) - Dec 3, 2007

“When you do art, you won’t sell any records. This is the way the business is today. There is a lot of good music out there, but 10-15 albums a year sell 90% of the records. The commercial ones,”

picture ...so goes Christian Geller's brutally honest assessment of the record industry today.

Geller is porbably a man to listen to considering his amazing track record. Producer for Banaroo (Top 10 Germany) and A'Ha (No.1 US), songwriter for No Angels and Modern Talking (No.1 Germany), and most recently A&R on his own label Pop 'N' Roll for beFour (No.1 Germany), he has a vast experience in hit-making.

He talks to HitQuarters about his songwriting, about teaming up with TV and commercial brands to push beFour, and about what can up-and-coming artists can do to take advantage of the current business climate.

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