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Interview with STEWART RAND, expert on music branding - Nov 16, 2007

“There’s more credibility in exposing a band to the market than there is being this global sponsor of people who’ve already made it,”

picture ... says Stewart Rand, head of music branding at Brit Hit Music Publishing (No Angels, Backstreet Boys).

Rand has provided HitQuarters with the pleasure and opportunity to highlight some of the newest frontiers in music marketing, in an industry that is very busy looking for new avenues and possibilities to financially sustain artists - both established and new.

Rand talks to HitQuarters about educating brands to get more involved in sponsoring music, and about making sure the artist's integrity and quality always remains unharmed in the process.


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