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Interview with Richard Russell, A&R for Radiohead, M.I.A, White Stripes, Adele - Sep 15, 2008

"You've got to bend culture around to suit you, and I think M.I.A has done that."

picture Top 10 on HitQuarters' A&R Chart, Richard Russell is one of the founders of XL Recordings, initially a dance/rave label, and nowadays one of the most successful and influential independents worldwide.

Russell's vision of artists dictating their uniqueness to culture instead of vice versa had made him one of the trend setters of our era, earlier on with The Prodigy (No.1 US), later on with The White Stripes (Top 10 US and four Grammys), and throughout 2008 with Radiohead (No.1 US), M.I.A (Top 10 US), Raconteurs (Top 10 US), Vampire Weekend (Top 20 US) and Adele (No.1 UK).

Russell talks to HitQuarters about his first encounter with The Prodigy, about the higher flexibility of independents, and about how easy can it be for artists to grab attention.



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