Interview with Una Johnston, UK & Ireland manager of the SXSW festival - March 16, 2009“The whole environment of SXSW is about artist development, establishing careers and reinventing careers.”
The celebrated South by Southwest festival – or SXSW - is upon us. Over 1,900 artists are said to be cramming into the streets of Austin, Texas this week for one of the major events on the music industry calendar.
However, far from a sea of canvas floating in a boggy field, this is a prized industry showcase festival and conference, renowned for firing unknowns into the limelight, pushing fringe bands into the big time, and giving old dogs one last bask in the sun. United by a fierce passion for music, a mêlée of industry insiders, bloggers, musicians, music journos and mad fans will be soaking up the shows, panel discussions, business meetings, parties and Texas sun, whilst keeping their ears peeled for this year’s Amy Winehouse or Vampire Weekend. So if you want to showcase your skills at the SXSW jamboree then how can you get involved? HitQuarters spoke with UK & Ireland SXSW manager Una Johnston to get the lowdown. Click here to read more |










