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Interview with RICK STONE, senior VP at leading music promoters Jeff McClusky & Associates - Nov 16, 2009

“What is the reason you asking me to play this? ‘It's a great song …’ Well, there are a lot of great songs out there. Programmers want stories.”

picture Continuing our series focusing the whys and hows of modern music promotion, we speak to Rick Stone, senior VP at Jeff McClusky & Associates, the leading U.S. music promotion, marketing and artist development firm that has had a hand in the success of such artists as U2, Depeche Mode, Bruce Springsteen and Madonna and is now also an active force in helping independent artists gain exposure.

Stone talks about how industry upheavals have affected music promotion, why radio is still a powerful exposure tool, what radio stations are looking for, and what JMA Promo can do for you ...



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Read On ...

* Interview with Amanda Beel promoter for Mariah Carey, Ray LaMontagne, Katie Melua, Tom Waits





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