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Interview with FRASER T SMITH, producer/songwriter for Tinchy Snyder, Adele, Taio Cruz, Cheryl Cole - Mar 22, 2010
“The only thing you should be doing as a writer and producer is making sure the artists have records they feel in their heart really represent them.”
It may sometimes seem fleeting and faddish on the surface, but pop music is underpinned by talents with experience that runs deep and wide. When promising young rapper Tinchy Stryder (UK No.1) embarked on a hugely successful partnership with producer-songwriter Fraser T Smith he was tapping into a rich reservoir of musicianship and industry experience. From prog-emperor Rick Wakeman’s guitarist to R&B pop star Craig David’s right hand man, pub cover bands to theatre productions, Smith is a testament to the fundamental truth that the industry’s key players are grafters not chancers.
His inspired efforts in transforming Stryder from a rapper in a uncommercial genre into a British pop superstar has pushed Smith’s career into new realms, with recent projects now including Cheryl Cole (UK No.1), Taio Cruz (USA & UK No.1) and Gnarls Barkley’s Cee-Lo (USA & UK No.1).
Smith talks to HitQuarters about balancing artist integrity with hit parade aspirations, the genre-led restrictions of US radio and creating a U2/Coldplay/Killers supergroup.
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