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Interview with JAMIE BINNS, manager at Lateral Management for Taio Cruz and Paloma Faith - Apr 18, 2011
“Taio [Cruz] had a couple of singles that weren't massive hits but [Island] was doing it the old school way of developing an act … By the time we had a hit the foundation was so solid he was only going to grow. Other labels might have dropped it.”
Cracking the US mainstream is hard enough in itself for non-native acts but when you attempt to do so as an urban artist, a genre in which the States dominates and excels, then it should be nigh on impossible - or should it?
We speak to Jamie Binns, manager of Taio Cruz, the British R&B star who secured #1 spot on the Billboard Hot 100 with his US debut single ‘Break Your Heart’ and later followed it with a #2 in ‘Dynamite’ and a Top 10 album, about how this new global star was created with artistic vision and ambition combined with artist development. It is “old school” artist development that forms one of the cornerstones to the management company, Lateral, which Binns founded together with Christian Wåhlberg, ex of legendary Swedish production and publishing company Murlyn Music.
The London-based manager also talks about how to approach label A&Rs with a new act and how a jobbing burlesque performer and magician’s assistant was turned into the dazzlingly original new pop siren that is Paloma Faith.
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Read On ...
* Lateral partner, Christian Wåhlberg, on reinventing pop with Bloodshy and Avant
* Mercury president David Massey on what he looks at with new artists
* Producer-songwriter Fraser T Smith on writing 'Break Your Heart' with Taio
* Epic A&R Jo Charrington on signing Paloma Faith
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