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The PRiMER … TV and Film Licensing - Jan 10, 2011

“[Potential licensors] need to pay attention to the way we use music in the show, and pitch me what I really need.“

picture One consequence of floundering physical music sales is that artists are forced to seek alternative revenue streams to try to supplement a traditional business model under fire. Besides live performance, licensing is one of the chief sources of income being tapped by both major and independent artists, and their respective record companies and publishers.

For this latest edition, The PRiMER boils down a series of archive interviews on music licensing in TV and film into cold hard fact to create a useful reference point for anyone interested in getting their music licensed.

Click on the interviewee name for the original full interview



Click here to read more



Read On ...

* Music supervisor Dan Lieberstein on how to pitch successfully
* President of soundtracks Danny Bramson on the creative challenges of music supervision
* Laura Z Wasserman on how to be successful music supervisor
* Music supervisor Ann Kline offers advice on submitting music
* MTV & VH1 music super Greg Debonne on the money to be made from licensing





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