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Making Waves with … AYAH - Jun 13, 2011
“Exposing your music to as many people as possible is the goal you should pursue first of all - before money. If you pursue that then the rest will inevitably happen.”
For the latest instalment of Making Waves, our series focusing on how up-and-coming artists are making things happen for themselves, we speak to independent soul/R&B sensation Ayah. With her immense vocal talents, authentic style, and sharp social networking skills, the Toronto-based artist has attracted an impressive array of producer collaborators, including DJ Jazzy Jeff (Will Smith) – who said Ayah gave him a new found faith that soul music is very much alive and well - James Poyser (Erykah Badu, Mariah Carey, Keyshia Cole), Nick Brongers (Eminem, Drake) and Slakah the Beatchild (Drake).
On the verge of releasing her latest mixtape, the 25-year-old multi-talent talks about using social networking to attract big name collaborators and build up a fanbase, how the influence of experienced hands Jazzy Jeff and James Poyser has improved her writing, and about the value of live performance in enriching both your coffers and your soul.
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