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Interview with DUMI OBUROTA, manager for Tinie Tempah and MD at label Disturbing London - Mar 7, 2011

“We did a presentation for the label letting them know how we built it up and what direction we wanted to take it creatively and that we needed them to facilitate it. That's when they wanted to sign us.”

picture When British rapper Tinie Tempah (UK No.1) scooped two awards at last month’s Brit Awards it crowned an extraordinary 12 months that saw the 22-year-old hit UK #1 with his debut single and follow it up with five hit singles and a platinum-selling album. One of the most inspiring aspects of his dramatic break into the mainstream is that Tinie is a totally home-grown self-made star, who built his career from the ground up in collaboration with manager and cousin Dumi Oburota, this week’s interviewee.

The MD of label Disturbing London talks to HitQuarters about signing a major label deal on their own terms, funding a record company with student loans and wheeler-dealing, and about their vision of creating a quality brand and product that can compete with the majors.


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Read On ...

* Parlophone president Miles Leonard on signing Tinie Tempah
* Head of XL Richard Russell on Dizzee's vision
* Producer Fraser T Smith on helping Tinchy Stryder cross the grime/mainstream divide
* A&R Louis Bloom on being respected in your scene before crossing over
* Skewby is another rapper building his own career with his manager



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