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Interview with DANIEL WEISMAN (part 2), head of Elitaste and manager for Mike Posner - Nov 28, 2011
“[Mike Posner] had success outside of music industry buzz. He was selling out shows all over the country. That's something labels can't create on their own no matter how much money you throw at it.”
One school of pop theory suggests that great music isn’t enough to breakthrough as a top artist, you also need an extraordinary image, attitude or back story to hook people in. Mike Posner isn’t out to whip up controversy, hasn’t risen out of poverty and family turmoil, and doesn’t have a outlandish fashion sense – in fact the only extraordinary thing about him, besides the music, is how ordinary he is, but it’s actually his “regular college kid” appeal that has really resonated with his fans and led to the breakthrough worldwide hit, ‘Cooler Than Me’ (US Top 10, UK, CAN, NZ, AUS Top 5).
For the second of an exclusive two-part interview, his manager Daniel Weisman, and founder of Elitaste and Likeit.fm, talks about his work in establishing the college campus hero, including hijacking iTunes’ educational channel, making the “one shot at radio” count, and matching him up with brands that “make sense”.
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Read On ...
* First part of the Daniel Weisman interview focuses on Wale
* Rostrum's Benjy Grinberg on developing Mac Miller and Wiz Khalifa
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