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Q&A on Caro Emerald’s breakthrough with DAVID SCHREURS, songwriter and producer - Sep 23, 2011

“Most people just didn’t see it at all. Some labels told us Caro wasn’t suitable as an artist. We realised they didn’t know what the hell they were talking about.”

picture The last two years have seen Dutch singer Caro Emerald (No.1 NL, AU, ROM, Top 5 UK, GER) first totally captivate her native pop charts with a retro-styled but utterly fresh fusion of jazz, easy listening and infectious modern beats, and then seduce most of Europe, including the UK. Now her sultry sights are set on the US. As this Q&A with her songwriter/producer David Schreurs attests, what’s so remarkable about her story is that she achieved this as an independent artist on her own label and through creating music and image that seems to exist in its own self-contained world totally at odds with popular trends and the advice of “marketing experts”.


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Read On ...

* Manager Andrew Gertler on building a massive fanbase and media buzz from scratch
* Q&A with songwriter Leo Chantzaras on the value of songwriter camps
* Dutch songwriter Allan Eshuijs on breaking through beyond the lowlands





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