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Interview with THOMAS REEMER, chairman of 88tc88, digital distributor for the Chinese music market - Sep 5, 2011
“[The Chinese market] used to be big only in numbers, but now it’s also big in terms of money. These people have disposable income they’re rampantly spending, and as an artist you can get a chunk of that if you make a proper plan.”
As the world’s second largest economy, China has the potential to be one of the world’s largest music markets but so far the enormous promise of the “sleeping dragon” has gone largely untapped by western artists – until now.
Bands without translation and distribution are currently invisible in a vast marketplace where people search for music with Chinese signs. 88tc88, a new web-based service backed by one of the most powerful media partners in Asia, bridges the divide by offering independent artists and bands an exclusive one-click solution that includes translation, lyric approval, and digital distribution to more than one billion Chinese-speaking people hungry for new music.
Founder of 88tc88, Thomas Reemer talks to HitQuarters about why western artists should be accessing the Chinese market, the simple steps involved in selling your music there, and how to side-step the Chinese censors.
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