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Interview with JACK CONTE of US indie duo POMPLAMOOSE - Apr 2, 2012
“It comes together with the music being good, and the videos being good packaging. You need kick ass packaging to sell even the very best products“
Social media may have given artists the power to broadcast their music to the wider world, but it hasn’t really made getting heard any easier. To rise above the noisy clamour for attention on web, your creativity needs to be working overtime to not only write great songs but market them brilliantly as well.
With their innovative brand of YouTube-friendly “VideoSongs”, US indie duo Pomplamoose have shown the incredible effect imaginatively “packaged” music can have in getting your music heard by the masses. They may be yet to hit big on the Billboard charts yet but having clocked up hundreds of thousands of online music sales, millions of YouTube views, and attracted a long line of licensing suitors, including major brands like Toyota and Hyundai, they have managed to carve out that most coveted of ambitions: a genuine self-sustaining music career without label interference. How have they managed it?
In this exclusive interview one half of Pomplamoose, Jack Conte, reveals all, talking about the magical combination of video and song, the video sharing website’s cover song favouritism and why the traditional live gigging route proved a total non-starter.
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